And here’s why.
As a professional photographer, you don’t have time to learn about IT like photography SEO and how you can master it. You are a photographer and you already have a lot of responsibilities on your plate. There is absolutely no room for you to go to the basic of IT and web building and content creating.
It includes a lot of things. Let’s start from the pictures that you uploaded, have you ever thought about their names, or taglines that you whimsically put once in a blue moon? To maximize SEO, every picture must have relevant taglines, tags, alt text, etc. input to make it easy for it to pop up on Google Images when the right keyword is used.
Then the content of your blog or site. Do you use the right keywords to attract visitors? Search engine relies heavily on keyword relevancy to rank and show your site to users. They struggle to show high-quality content and so, you need to be someone they can rely on.
Using the right keywords do not work by stuffing them into the background of your page. Unless you want to be banned by the search engine. It works by properly creating a content that is readable and of high-quality. It’s something that makes people stay longer and explore your site further to know more about you. That’s how the search engine increases your reliability points.
But ain’t nobody got time to learn photography SEO and then researching about the right keywords for their site. Then, they have to write content regularly to keep the site healthy and alive because there are a lot of similar sites out there doing the exact same thing. That is not what you signed up to this job for.
Your job (or hobby) is to take pictures and to monetize out of it. And the way you earn isn’t from advertising, but by being hired by clients and so, IT is a big NO. But don’t worry. Photography SEO job can be entrusted to the right people, like PhotoProSEO.
These people are trained and hired to do the desk job (or IT job) for you. They will ensure that your site is loading correctly and at the most optimal speed. They make sure your site’s downtime is at the minimum possible frequency and is protected from cyber-attacks. They also make sure that blogs with open comment sections are not spammed and contain only friendly and positive words.
If you want your photography site to be up and running and marketing your business the way it’s supposed to, being involved directly is important. But it’s even more important that you don’t let yourself deviate from doing what you’re best at. Focus on photography, providing consultations, editing those pictures and creating blogs.
Let your reliable, SEO professionals take care of the site. You’ll save more time and effort and that way, you don’t have to care about photography SEO, something you have never meant to learn about.